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The website secure.vaseline.us has the following in the web site, "NEW VASELINE ADVANCED REPAIR UNSCENTED SPRAY MOISTURIZER." I analyzed that the website also stated " Introducing our new spray moisturizer featuring 2x more moisturizers than our leading spray to help heal very dry skin." They also stated " VASELINE INTENSIVE CARE SPRAY MOISTURIZERS. Our new spray lotions moisturize and absorb in seconds to help heal dry skin. OUR FIRST BODY SERUM TO REVERSE DRY SKIN DAMAGE. NEW VASELINE INTENSIVE CARE HEALING SERUMS. DRY SKIN HEALED IN JUST 5 DAYS. NOW IN OUR HEALING LOTIONS." The meta header had Dry skin as the first search term. This keyword was followed by chapped lips, lip balm, and sensitive skin which isn't as important as Dry skin.